Keep Your Freelance Blog Working

Most freelance writers today have a website to showcase their work and attract clients and many also have a blog attached to the website. But how do you keep your blog going when there is paid work to be getting on with especially if your blog isn’t making you money yet?

Here are five tips to help you keep your freelance blog on track.

1. Set a Deadline

You probably have deadlines for all the paid work you do for clients so why not set deadlines for your own blog as well.

You could make up your own deadlines, say write a post by the third Monday of each month or write 5 posts by the end of the month or find an external source to create a deadline for you. Perhaps ask a friend relative to set a deadline by which they expect to be able to read a post by, or team up with a blogging buddy and ask them to set you a time limit.  

2. Challenge Yourself

Blog challenges are very popular, and you can often find one going on around the online blogging community.

Challenges normally involve writing a certain number of blog posts in a specified time such as one a day for a month. This can be a great way to kick start your blog, and build up copy as well as getting your blogging momentum going. Many blogging challenges include blog prompts to give you ideas for each post.

3. Plan and Schedule Stuff

In order to meet deadlines for freelance assignments and keep on top of everything else life deals you scheduling is a must. A little bit of time spent planning can go a long way to helping you keep things running on track. Take some time to plan for all the different things you need to do including paid work for clients, blog posts for your own website, family events and household chores.

Planning some ideas for your blog can also help you keep running smoothly, because you have an idea of where your blog is going in the near future.

Make sure you schedule some time for those boring admin tasks as well. There is no point in writing a stunning blog post only to find that your blog isn’t working properly because you haven’t made time to keep up with behind the scenes admin.

4. Make Use of Your Downtime

Even the busiest freelance writers can find themselves with a quiet period every so often. Maybe your main clients are slowing down for summer or Christmas or maybe you are between contracts. Whatever has caused your downtime, as well as using it for marketing you can also use it to work on your blog.

If you have some spare time think about trying to write a bunch of blog posts all in one go. That way you will have a stock of posts you can post at regular intervals when you are too busy to write at another time. Make sure the posts you are writing contain evergreen content so it does not matter if you don’t post them for several months.

5. Reward Yourself

We all like to feel good and have a treat now and then, so if you have been working hard and managed to create regular blog content alongside your paid work then don’t be afraid to give yourself a pat on the back. Maybe take a little time off to recharge your batteries, or if your blog and website bring you a new client then treat yourself to a present with some of the money you earn from that client.

All the time blogging is fun, you will be more likely to want to continue with it.

Over to you – how do you keep your freelance blog on track?

  • I found you through Carol Tice's link party. 🙂 I admit to being somewhat sporadic in my blog posting as well. One tip I have heard is to make a folder in your computer with your name on it as if you were one of your own clients so that you always make time for your own projects. I like the idea of blog challenges and am participating in one this month.

    My recent post Thoughts on Writers and Failure

    • thefreelanceelf

      Hi Valerie, That's a good idea about treating yourself like a client. I try to that by putting my blog posts onto my weekly planner alongside my paying clients, but it doesn't always work! I haven't committed to a blogging challenge yet as I am working pretty much part time at the moment and I don't want to commit to something I probably won't finish, but I'm planning on trying one in a month or so when I have more hours for working.

  • I also found you through the link party (though, I had this sitting in my 'Pocket' for a few days!). Staying consistent with blogging is difficult, not for the first few weeks – you can manage those with will power – but after that you struggle unless there are systems.

    What I like to do is set a timer for 20 minutes and bang out an outline. Normally I've got something planned theme-wise for the month, so I don't need much longer than that per post. If I have time in that 20 minutes I'll even write out word count estimates for each section.

    Then, later, when writing the actual post, I procrastinate less. 😉
    My recent post By: HeatherCraik

    • thefreelanceelf

      Hi Heather, I have loads of stuff sitting in my "Pocket" waiting for me to find time to read it! I like your outline tip, in fact I did that with this post. It is a great way for getting started especially when you don't really feel like writing or have time to do a whole post at that time.

  • I also found you through the link party! Blogging can be tough to keep up with, but your tips are helpful. 🙂 I started using an editorial calendar From the Content Marketing Institute here: http://contentmarketinginstitute.com/2010/08/cont… and it helps to have all my content creating mapped out. I never knew there were blogging challenges. I will have to check that out. Thanks!
    My recent post Goodbye Google Reader, Hello Newsblur

    • thefreelanceelf

      Glad you found the tips useful Tiffany. I have recently started trying to map out my themes and ideas in advance, although I can't manage to get further than about a month ahead at the moment. I know some bloggers who plan their content for a whole year but I can't be that organised!